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Are we nearing the end of the ‘Cellular Age’?

By Claus Hetting   /     Nov 11, 2014  /     Blog  /  

That’s a huge question, isn’t it? This week I stumbled upon a provocative analysis stating exactly this (you can watch the video here): The ‘Cellular Age’ is over and we’re already well into the ‘Wi-Fi Age’. It’s a scary prospect for a lot of mobile carriers out there.

Yes, I do believe that we are on the brink of a transformation – and a necessary one at that. It’s all about the economics of wireless broadband delivery. Wi-Fi is by far the most cost-effective way of delivering wireless data and it’s getting cheaper all the time.

As an example, have a look at what Mimosa and Quantenna are doing with high-order, gigabit-capable MIMO for a couple of hundred dollars for an AP. We will see a lot of this in coming years. It’s simply more wireless bits for the money, and the evolution of Wi-Fi is happening fast – much faster than mobile.

Here’s one of the biggest sources of transformation: The Wi-Fi ‘homespot’ concept. T-Mobile kicked off their Wi-Fi ‘CellSpot’ program just a few days ago, and we’ve already seen FREE (Iliad) disrupt the French market with homespots. As a telecom professional, I believe you need to understand the business and technology of homespots now.

That’s why we’re taking a deep dive into homespots at the Wi-Fi Innovation Summit in Copenhagen on December 9-10. We’ve dedicated a big part of our program to this.

We’ve invited one of the most successful homespot carriers to our Summit (this will be announced shortly) as well as FON – the ‘founding fathers’ of homespots – and AnyFi Networks, one of my favorite newcomers on the scene. We will also hear from BT, one of the biggest Wi-Fi homespot operators in the world. And we will hear from Peter White of Rethink UK who understands the business of homespots better than anyone I know.

So don’t miss it: If you want to meet the ‘homespot’ leaders, go to this link and register today. I’m looking forward to seeing you all there :-)

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